explain the importance of sport sponsorship and endorsement;

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Business Of Sport Management

ISBN: 9780273721338

2nd Edition

Authors: John Beech, Simon Chadwick

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Question Posted: Jul 15, 2024 01:04 AM

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identify the wide range of corporate and brand objectives that can be achieved through sponsorship and endorsement;
define the terms sport sponsorship and endorsement and appreciate the nature of these activities;
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explain the importance of sport sponsorship and endorsement;

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Business Of Sport Management

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