Products that customers insist on having and are willing to search for until they find them are

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Products that customers insist on having and are willing to search for until they find them are called

a. convenience goods

b. shopping goods

c. specialty goods

d. unsought goods

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Business Principles And Management

ISBN: 9781111571726

12th Edition

Authors: James L. Burrow, Kenneth E. Everard, Brad Kleindl

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