Research Interview 10 people to determine how they purchase jeans.

Ask each of them the following questions: Where do you usually buy your jeans? What product features are important to you? How important is price in your decision to purchase jeans? Do you usually buy one brand? Do you usually look in several stores before you buy a pair of jeans?

Based on each person’s answers, determine whether he or she is treating jeans as a convenience, shopping, specialty, or unsought good. Write a short report discussing your findings and your conclusions.

Include a chart or graph illustrating your findings.