Why is it important that the planned image boost of an event relates to the destination positioning

Question:

Why is it important that the planned image boost of an event relates to the destination positioning and brand?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Business Of Sport Management

ISBN: 9780273721338

2nd Edition

Authors: John Beech, Simon Chadwick

Question Posted: