1. Why do you think that India was an attractive market for JCB?

JCB, the venerable British manufacturer of construction equipment, has long been a relatively small player in a global market that is dominated by the likes of Caterpillar and Komatsu, but there is one exception to this:
India. While the company is present in 150 countries, of the 69,100 machines it sold globally in 2012, around a third were in India. For JCB, India is truly the jewel in the crown.
The story of JCB in India dates back to 1979 when the company entered into a joint venture with Escorts, an Indian engineering conglomerate, to manufacture backhoe loaders for sale in India. Escorts held a majority 60 percent stake in the venture, and JCB 40 percent. The joint venture was a first for JCB, which historically had exported as much as two-thirds of its production from Britain to a wide range of nations. However, high tariff barriers made direct exports to India difficult.