1. Your company has developed a new product that is expected to achieve high penetration rates in...

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1. Your company has developed a new product that is expected to achieve high penetration rates in all the countries in which it is introduced, regardless of the average income status of the local populace. Considering the costs of the product launch, the management team has decided to initially introduce the product only in countries that have a sizeable population base.

You are required to prepare a preliminary report with the top ten countries of the world in terms of population size. Since growth opportunities are another major concern, the average population growth rates also should be listed for management’s consideration.

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Global Business Today

ISBN: 9781259269400

5th Canadian Edition

Authors: Charles Hill, G. Tomas M. Hult, Thomas McKaig

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