14. The disadvantages associated with alliances can be reduced if the firm selects partners carefully, paying close

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14. The disadvantages associated with alliances can be reduced if the firm selects partners carefully, paying close attention to the firm’s reputation and the structure of the alliance so as to avoid unintended transfers of know-how.

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Global Business Today

ISBN: 9781260780611

11th Edition

Authors: Charles Hill

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Question Posted: Oct 19, 2024 06:00 AM

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13. A disadvantage of a strategic alliance is that the firm risks giving away technological know-how and market access to its alliance partner in return for very little.
15. Keys to making alliances work seem to be building trust and informal communications networks between partners and taking proactive steps to learn from alliance partners.
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14. The disadvantages associated with alliances can be reduced if the firm selects partners carefully, paying close

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