2. What strategy is Mulally trying to get Ford to pursue with his One Ford initiative? What...
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2. What strategy is Mulally trying to get Ford to pursue with his One Ford initiative? What are the benefits of this strategy? Can you see any drawbacks?
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Global Business Today
ISBN: 9781259269400
5th Canadian Edition
Authors: Charles Hill, G. Tomas M. Hult, Thomas McKaig
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