2. You are the assistant to the CEO of a small textile firm that manufactures high-quality, premiumpriced,
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2. You are the assistant to the CEO of a small textile firm that manufactures high-quality, premiumpriced, stylish clothing. The CEO has decided to see what the opportunities are for exporting and has asked you for advice as to the steps the company should take. What advice would you give the CEO?
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Global Business Today
ISBN: 9781259269400
5th Canadian Edition
Authors: Charles Hill, G. Tomas M. Hult, Thomas McKaig
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