4. If you were running the English Premier League, what would your strategy be on broadcast rights going forward?

It’s now almost two decades since the member-states of the European Union (EU) started to implement a treaty calling for the establishment of a single market for goods and services across the union, and yet progress toward this goal is still not complete. A case in point: the TV broadcasts of Premier League soccer. The English Premier League, which is one of the most lucrative broadcasting sports franchises in Europe, if not the world, has for years segmented Europe into different national markets, charging different prices for broadcasting rights depending on local demand. Not surprisingly, the rights are most expensive in the United Kingdom, where the league has contracted with British Sky Broadcasting Group and ESPN to screen games.