4. If you worked for H&M, what would you suggest that it focus on to become even larger than it is now? Should it have its own factories?

Should it expand to more than the 64 countries (54 with stores and 10 online) that it is in now? Should it control more of the global supply chains?

David Beckham, Freja Beha, Beyoncé, Gisele Bündchen, Georgia May Jagger, Miranda Kerr, Madonna, Vanessa Paradis, Katy Perry, Lana Del Rey, Rihanna, Anja Rubik, and so many more. Yes, it sounds like a list of celebrities and they are! These celebrities represent just a partial list of really well-known people around the world who have worked with H&M (do you recognize all of them?). But, let’s move on from the “name dropping” to Hennes & Mauritz, or H&M as it is more commonly known. H&M is a Swedish multinational retail-clothing giant known for its fashion clothing for women, men, teenagers, and children. H&M has effectively used superstar celebrities like David Beckham, Beyoncé, and Gisele Bündchen for years to carry their advertising message worldwide. Behind the scenes, H&M’s global supply chains are equally well orchestrated and are as high powered as its advertising campaigns.