5. To make sure that ethical issues are considered in international business decisions, managers should

(i) favour hiring and promoting people with a well-grounded sense of personal ethics; (ii) build an organization culture that places a high value on ethical behaviour; (iii) make sure that leaders within the business not only articulate the rhetoric of ethical behaviour, but also act in a manner that is consistent with that rhetoric; (iv) put decision-making processes in place that require people to consider the ethical dimension of business decisions; and (v) be morally courageous and encourage others to do the same.