7. The attractiveness of a country as a market and/or investment site depends on balancing the likely

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7. The attractiveness of a country as a market and/or investment site depends on balancing the likely long-run benefits of doing business in that country against the likely costs and risks

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Global Business Today

ISBN: 9781259269400

5th Canadian Edition

Authors: Charles Hill, G. Tomas M. Hult, Thomas McKaig

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