Apply the institution-based and resource-based views to analyze corporate social responsibility. The institution-based view suggests that

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Apply the institution-based and resource-based views to analyze corporate social responsibility.

• The institution-based view suggests that when confronting CSR pressures, fi rms may employ (1) reactive, (2) defensive, (3) accommodative, or (4) proactive strategies.

• The resource-based view suggests that not all CSR satisfy the VRIO requirements.

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Global Business

ISBN: 9789353500399

2nd Edition

Authors: Mike W. Peng Deepak K. Srivastava

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