Based in the United States, your fi rm trades extensively in European countries that have adopted the euro. You have been asked to evaluate the impact of currency fl uctuations on sales in this region over the past month. The fi rst step in this process is to develop an exchange rate table for daily exchange rates over the past month between the US dollar and the euro, using resources from the globalEDGE website. Once this has been accomplished, what general trends do you notice?

How could these trends impact your fi rm’s sales in countries that use the euro?