Johnson indicated that sometimes instead of investing in a given industry, it may be best to expand

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Johnson indicated that sometimes instead of investing in a given industry, it may be best to expand into one that can benefi t from that industry. How did he use FedEx and UPS as an example of that concept? Evaluate the pros and cons of that approach.

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Global Business

ISBN: 9789353500399

2nd Edition

Authors: Mike W. Peng Deepak K. Srivastava

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