ON ETHICS: As a CEO, you are trying to acquire a foreign fi rm. The size of your fi rm will double and it will become the largest in your industry. On the one hand, you are excited about the opportunity to be a leading captain of industry and to attain the associated power, prestige, and income (you expect your salary, bonus, and stock option to double next year). On the other hand, you have just read this chapter and are troubled by the fact that 70% of M&As reportedly fail. How would you proceed?