ON ETHICS: As part of a feint attack, your fi rm (fi rm A) announces that in the next year, it intends to enter country X where the competitor (fi rm B) is strong.

Your fi rm’s real intention is to march into country Y whereby B is weak. There is actually no plan to enter X. However, in the process of trying to “fool” B, customers, suppliers, investors, and the media are also being intentionally misled. What are the ethical dilemmas here? Do the pros of this action outweigh its cons?