You are conducting an international survey concerning possible acceptance of a new leisure activity: space tourism. One

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You are conducting an international survey concerning possible acceptance of a new leisure activity: space tourism. One issue that can infl uence whether individuals in a country fi nd this new concept interesting is culture. Based on a data source on globalEDGE that assesses culture around the world, identify the cultural trait that could measure general acceptance of space tourism by country. Then, determine which countries are ideal to target for commercialization.

Be sure to support your position thoroughly in your report.

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Global Business

ISBN: 9789353500399

2nd Edition

Authors: Mike W. Peng Deepak K. Srivastava

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