Explain how the functionalities in customer relationship management (CRM) systems allow customer-facing employees in sales and marketing
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Explain how the functionalities in customer relationship management (CRM)
systems allow customer-facing employees in sales and marketing to develop competitive positioning strategies.
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Related Book For
Accounting Information Systems Understanding Business Processes
ISBN: 9781742165554
3rd Edition
Authors: Brett Considine, Alison Parkes, Karin Olesen, Michael Lee, Derek Speer
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