Refer to Walt Disney Company (www.disney.com). Based on your knowledge of this company, answer the following:
A. What budgeting strategy do you think it uses?
B. What budgeting approach do you think it uses?
C. How do you think its sales budget is organized (i.e., by product, by region)?
D. What do you think is the composition of its marketing and distribution costs?
E. How do you think its production budget (if applicable) is organized (i.e., by product, by facility)?
F. How do you think its purchases budget(s) is organized (i.e., by product, by supplier)?

G. Do you believe this company would prepare a direct labor and manufacturing overhead budget? Why?
H. What other balanced scorecard measures do you think this company uses?