Michelle owns an independent bookstore and has observed that college graduates read more than people without degrees.
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Michelle owns an independent bookstore and has observed that college graduates read more than people without degrees. She is considering offering a 10% discount on book purchases to customers who have a postsecondary degree. Using the three conditions necessary for price discrimination and the three key ideas for market segmentation, explain how Michelle’s pricing strategy may help or hurt her business.
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Michelles pricing strategy of offering a 10 discount to customers with a postsecondary degree is an example of thirddegree price discrimination Lets b...View the full answer
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