Your local movie theater uses the same group-pricing strategy described in the chapter charge different prices for
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Your local movie theater uses the same group-pricing strategy described in the chapter— charge different prices for adults, children, seniors, and students. However, the theater uses one additional strategy: On Tuesdays, all tickets cost half the regular adult admission—a lower price than any group discount. You notice that the theater is always very crowded on Tuesdays. If the Tuesday pricing strategy works so well, why doesn’t the theater cut its prices in half every day?
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