1.9 Intel and Applied Micro Devices are the two major producers of CPU chips used in personal computers. They can each research and enhance their chips’ computational speed, reduce their power consumption, or enhance their graphics ability. The economic profit depends on each company’s choice of which attribute to research. The payoff matrix shows each firm’s hypothetical economic profit for all possible choices. What is the Nash equilibrium of this game? Explain your answer.

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Applied Micro Devices Enhance Speed Reduce Power Enhance Speed Intel Reduce Power Consumption Enhance Graphics $13 billion $8 billion $9 billion $3 billion $5 billion $8 billion $18 billion. $15 billion $10 billion $6 billion $7 billion $5 billion Consumption Enhance $17 billion $9 billion $7 billion Graphics $3 billion $7 billion $6 billion