The retail grocery trade in Ireland has undergone significant change in recent years with the growth in large grocery multiples and the decline of independent retailers. One of your firm’s clients that is involved in the retail grocery trade in Ireland, George Limited, has requested that you evaluate the performance of two of its main competitors, John Limited and Paul Limited.

Details of market share in the sector for 2017 are provided in Table 1

Information on the growth profiles of John Limited and Paul Limited since 2003 is provided = in Table 2.

Summary financial information for John Limited and Paul Limited is provided in Table 3 and Table 4 respectively.

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TABLE 1: 2017 IRISH RETAIL GROCERY MARKET SHARE % John Limited Paul Limited George Limited 28 27 18 Ringo Limited 17 Other independent retailers 10 100