Assume that you have been assigned to analyze the costs of a retail merchandiser, Auto Parts City. Indicate whether the following costs are more likely fixed (F), variable (V), or mixed (M) with respect to the dollar amount of sales.

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123456 1. 2. 3. 4. 5. 6. 7. Cost of store rent Basic telephone service Cost of salaries for the two salespeople Cost of advertising Cost of store displays Cost of electricity Cost of merchandise sold