Reflect upon the role of ethics and CSR in formulating the mission and goals of organisations

@ Understand the development of strategic management thinking ® Apply internal and external environmental analysis models ® Evaluate the options and choices available to strategic managers in a global environment @ Comprehend the dynamics of strategy in a global context

@ Understand the characteristics and types of marketing strategies @ Develop and apply a marketing plan ® Identify and evaluate appropriate marketing strategies for different market segments @ Recognise the components of the marketing mix ® Assess the use of new media applications for marketing purposes