Site name: Starwood Hotels & Resorts Worldwide, Inc.

URL: www.starwood.com/corporate/company_info.html Background information: Starwood is one of the world’s largest hotel and leisure companies. The company’s brand names include St. Regis, The Luxury Collection, Sheraton, Westin, W, Four Points by Sheraton, and Le Meridien. Through these brands, Starwood is well represented in most major markets around the world. The company’s operations are grouped into two business segments, hotels and vacation ownership operations.

Exercises:

a. What are the goals and objectives (business strategy) of Starwood?

b. What are its competitive strengths?

c. Is there goal congruence (organizational goals and individual employee goals mesh rather than clash) at Starwood?