Site name: William Rosenberg Center of International Franchising URL: wsbe.unh.edu/centers_wrcif/home.cfm Background information: The William Rosenberg International Center of Franchising was created according to the vision of William Rosenberg, a franchising pioneer and founder of Dunkin’ Donuts. Mr. Rosenberg saw the need for a specialized center that would advance the field of franchising through relevant research and innovative teaching. His generous grant to the University of New Hampshire along with his vision and drive provided the foundation upon which the center was launched in the fall of 2002.

Exercises:

a. Analyze the entire Web site, and describe the resources available to a potential franchisee.

b. Examine several stock market quarters listed on the Franchise 50 Index page.

Which hospitality companies are identified as gaining or losing for the quarter being reviewed?

c. What might account for the increase or decrease of the stock of a publicly traded restaurant chain in any given three-month period?