Site name: International Franchise Association URL: www.franchise.org Background information: The International Franchise Association (IFA), founded in 1960, is a membership organization of franchisors, franchisees, and suppliers. Its Web site is dedicated to providing members and guests with a one-stop shopping experience for franchise information.

Exercises:

a. Analyze the entire Web site, and list and describe the resources available to assist the potential franchisee. Include both information that is free to the general public and courses that are available through the IFA-University for a fee.

b. On the Web site, choose a food-related franchise that is available in your state. Identify the following for that franchise: when the business was first established, when it began franchising, the number of units that are currently franchised, the number of company-owned units, estimated start-up costs, total investment needed, training provided, and the qualifications of the potential franchisee.