As a recent marketing graduate of Big Time University, you landed a job with General Food Mills as product manager for Red Pop. Recent operating results are:

Required:
1. Evaluate the profitability of Red Pop.
2. What data should be used to evaluate you as manager of Red Pop?

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Sales of Red Pop $2,000,000 Costs of Red Pop 500,000 Direct noncontrollable fixed marketing expenses. 600,000 Variable selling expenses 300,000 Direct controllable fixed marketing expenses. 100,000 Allocated product marketing expenses (percentage of sales). 400,000 Allocated corporate office costs (per employee) 200,000