Classifying Activities Using the Generic Internal Value Chain: Cable TV Company (LO1)

Using the generic internal value chain shown in Exhibit 8.2, classify each of the following activities of a cable television company as inbound logistics, operations, outbound logistics, marketing and sales, service, or Support.

a. Installing coaxial cable in the apartment of a new customer

b. Repairing coaxial cable after a windstorm

c. Mailing brochures to prospective customers

d. Discussing a rate increase with members of a regulatory agency Selling shares of stock in the company Monitoring the quality of reception at the company’s satellite downlink g. Preparing financial statements h. — Visiting a customer to determine the cause of poor-quality television reception i. Traveling to a conference to learn about technological changes affecting the industry j. Replacing old routers with updated technology LO.1