The table below contains the names of six companies.

Required:

For each company, categorize its strategy as being focused on customer intimacy, operational excellence, or product leadership. If you wish to improve your understanding of each company’s customer value proposition before completing the exercise, review its most recent annual report. To obtain electronic access to this information, perform an Internet search on each company’s name followed by the words “annual report.”

Company Strategy

. . . . . . . . . . . . . . . . . . . . . . . . . . Deere ?

. . . . . . . . . . . . . . . . . . . . . . . . . . FedEx ?

. . . . . . . . . . . . . . . . . . . . . . . . . . State Farm Insurance ?

. . . . . . . . . . . . . . . . . . . . . . . . . . BMW ?

. . . . . . . . . . . . . . . . . . . . . . . . . . Amazon.com ?

. . . . . . . . . . . . . . . . . . . . . . . . . . Charles Schwab ?

The next table refers to seven industries.
Required:
For each industry, provide an example of a business risk faced by companies that compete within that industry. Then, describe an example of a control that could be used to reduce the business risk that you have identified.

Industry 1. Airlines (e.g., Delta Airlines) 2. Pharmaceutical drugs (e.g., Merck) 3. Package delivery (e.g., United Parcel Service) 4. Banking (e.g., Bank of America) 5. Oil & gas (e.g., ExxonMobil) Example of Business Example of Control to Reduce the Business Risk page 23 Risk 6. E-commerce (e.g., eBay)
7. Automotive (e.g., Toyota)