Value chain. Compaq Computer Company incurs the following costs:

a. Transportation costs for shipping computers to retail stores

b. Utilities costs incurred by the facility assembling Compaq computers

c. Salaries for personnel developing the next line of computers

d. Cbiolsitt ie osf Compaq employee's v isit to a major customer to illustrate computer capae.

Cost of president's salary

f. Cost of advertising Assign each of these cost items to the appropriate part of the value chain shown in Exhibit 1.4.