A manufacturer introducing a new product into the marketplace. What will be the reaction of potential customers?

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A manufacturer introducing a new product into the marketplace. What will be the reaction of potential customers? How much should be produced? Should the product be test marketed in a small region before deciding upon full distribution? How much advertising is needed to launch the product successfully?

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Introduction To Operations Research

ISBN: 9780072321692

7th Edition

Authors: Frederick S. Hillier, Gerald J. Lieberman

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