14- 4 Name and describe the two basic promotion mix strategies. In which strategy is advertising more
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14- 4 Name and describe the two basic promotion mix strategies.
In which strategy is advertising more important?
(AACSB: Communication; Reflective thinking) pg104
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Quantitative Equity Portfolio Management
ISBN: 9780071459396
1st Edition
Authors: Ludwig B Chincarini, Daehwan Kim
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