8-3 Explain the importance of product quality and discuss how marketers use quality to create customer value.
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8-3 Explain the importance of product quality and discuss how marketers use quality to create customer value.
(AACSB: Communication) pg104
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Quantitative Equity Portfolio Management
ISBN: 9780071459396
1st Edition
Authors: Ludwig B Chincarini, Daehwan Kim
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