8-3 Explain the importance of product quality and discuss how marketers use quality to create customer value.

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8-3 Explain the importance of product quality and discuss how marketers use quality to create customer value.

(AACSB: Communication) pg104

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Quantitative Equity Portfolio Management

ISBN: 9780071459396

1st Edition

Authors: Ludwig B Chincarini, Daehwan Kim

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