Objective 2 Explain how companies find a set of prices that maximises the profits from the total

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­ Objective 2 Explain how companies find a set of prices that maximises the profits from the total product mix.

Product mix pricing strategies (pp. 315–317) pg105•

Objective 3 Discuss how companies adjust their prices to take into account different types of customers and situations. pg105 Price adjustment strategies (pp. 318–324) pg105

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Quantitative Equity Portfolio Management

ISBN: 9780071459396

1st Edition

Authors: Ludwig B Chincarini, Daehwan Kim

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