1.  Describe the background of AdRoll to insure that the facts of the case are clear in preparation for strategy questions.
2. Perform a SWOT Analysis of AdRoll.
3.  What is the current business-level strategy that AdRoll uses? Is this the appropriate strategy? If not, what would you recommend? What other strategies are they using? For example, what types of functional (Finance, Marketing, Management/HR, etc.) strategies are they using? Can you recommend any changes to help the organization?
4. Does AdRoll have a competitive advantage? If so what is the competitive advantage?  Is the competitive advantage a sustainable competitive advantage?  Why? If not, why?
5. What areas do you see as opportunities for growth and what strategies do you recommend to AdRoll? Why?
6. As AdRoll grows, how will the structure of its organization change? What affect will that have on AdRoll? What affect will that have on the culture of AdRoll?
7. What recommendations would you make to the founder(s) of AdRoll in regards to harvesting its organization (sell, merge, selling to employees, IPO, etc.)?