1. Describe the background of AdRoll.

2. Perform a SWOT Analysis of AdRoll.

3. What was the core business level strategy that AdRoll used? Is this an appropriate strategy? If not, what would you recommend?

4. Did AdRoll have a competitive advantage? If so what was the competitive advantage? Was the competitive advantage a sustainable competitive advantage? Why? If not, why?

5. What areas do you see as opportunities for growth and what strategies do you recommend to AdRoll? Why?

6. As AdRoll grows, how will the structure of its organization change? What affect will that have on AdRoll? What affect will that have on the culture of AdRoll?

7.  What recommendations would you make to the founder(s) of AdRoll in regards to harvesting its organization (sell, merge, selling to employees, IPO, etc.)?