PhoneDog is an interactive marketing company that reviews mobile products and services and provides users with resources needed to research, compare prices, and shop from mobile carriers. It uses a variety of social media, including Twitter, Facebook, and YouTube, to market and promote its services to users. Kravitz worked at PhoneDog as a product reviewer and video blogger. He used the company’s Twitter accounts to disseminate product information and promote PhoneDog’s services to approximately 17,000 followers. 

After Kravitz ended his employment, he changed his Twitter account handle from “@PhoneDog_Noah” to “@noahkravitz” and continued to interact with his followers. According to PhoneDog, all “@PhoneDog_Name” Twitter accounts used by its employees, as well as the passwords to such accounts, constitute proprietary, confidential information. It therefore sued Kravatz for misappropriation of its trade secrets. What must PhoneDog demonstrate in order to recover from Kravitz? Explain.