Direct marketing is defined as an interactive system of marketing. Explain the meaning of the phrase interactive

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Direct marketing is defined as an interactive system of marketing. Explain the meaning of the phrase interactive system. Give an example of a non interactive system. How would an interactive system be helpful in the cultivation of brand loyalty?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:47 AM

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Direct marketing is defined as an interactive system of marketing. Explain the meaning of the phrase interactive

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In an interactive system marketing planning begins with the assumptio...View the full answer

Advertising and Integrated Brand Promotion

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