1. As described in the chapter opener, the strategy chief at Verizon demands that her creative team...
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1. As described in the chapter opener, the strategy chief at Verizon demands that her creative team come up with revenue-generating products and services. How effective is that approach to leading creative workers?
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Related Book For
Leadership Research Findings Practice And Skills
ISBN: 9780357716175
10th Edition
Authors: Andrew J. DuBrin
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