1. What actions could Acme Electronics take to foster intrapreneurship? What consequences does it suffer from failing...

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1. What actions could Acme Electronics take to foster intrapreneurship?

What consequences does it suffer from failing to foster it?

Mandy Toberman had enjoyed her engineering job at Acme Electronics, but she began to grow restless. Most of her work for the past five years had involved designing minor adjustments to existing products. She worried she would lose her edge in a fastchanging industry, and work just didn’t engage her imagination or problem-solving skills the way it once did. In the evenings, she found herself pursuing new ideas, researching some of the latest technology, and testing out some possible inventions. As the weeks passed, Mandy became increasingly interested in one idea: an e-reader made with flexible materials that could be rolled up and stuffed into a satchel, backpack, or purse. At first she doubted it could be made, but with some investigation, Mandy began to develop a design for the device, which she called the Scroll.

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Management Leading And Collaborating In A Competitive World

ISBN: 9781259927645

11th Edition

Authors: Thomas Bateman, Scott Snell, Robert Konopaske

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