In 2018, Amazon raised the annual price to subscribe to its Amazon Prime service from $99 to
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In 2018, Amazon raised the annual price to subscribe to its Amazon Prime service from $99 to $119. An article on a business website commented that “Amazon likely sees many ways to spend $2 billion in incremental revenue. (That’s the additional $20 multiplied by 100 million Prime customers.).” Briefly explain whether you agree with this analysis.
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