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business
principles of economics
Questions and Answers of
Principles Of Economics
What survey questions will be asked?
Why would it be critical to train survey takers who were going to conduct a survey of minority populations?
What information would be important to include in a covering email or social media post when conducting an online survey?
Why is it becoming more difficult to get people to respond to any survey?
What are the advantages of having researchers personally conduct surveys?
Why does an online survey form need to go through the same development process?
Why is testing of a survey form important?
How will participants be invited to participate?
Where can the potential participants be found?
How will the sample of participants be chosen?
How can the population to be studied be defined?
Why could it be argued that psychographic characteristics are more important to consider than demographic characteristics when conducting qualitative research?
In what type of situation would it be more appropriate to use a professional recruiter to find research subjects?
How could the use of incentives to recruit participants bias the outcome of a study?
Why are personal characteristics more important criteria for focus group participants for surveys?
What sample selection methods are available when choosing participants for focus groups?
What nonprobability sampling methods are available when choosing participants for surveys?
What would be the advantages of using a sample versus conducting a census for a consumer behaviour study?
What budget will be needed?
How long will the research process take?
How can qualitative sources of data be useful?
What quantitative secondary data sources will be useful in answering the research question?
How can secondary data be useful in preparing primary research methods?
For what type of research issues is secondary data useful?
What social media sites would be useful in finding information on current consumer trends?
For what type of research questions might government data be helpful?
Why is credibility such an important issue when conducting secondary research?
What is the difference between primary and secondary data?
Are there unique challenges because of differing cultures?
Can it be stated as a hypothesis?
What is the research question?
Why should the research proposal be careful to explain marketing research terms?
What are the components of a research proposal?
What are the unique challenges when conducting cross-cultural research?
What are the reasons for writing a research proposal before starting research?
What are the issues that make it more difficult to conduct research in other countries?
Why is developing the research question the most important step in the research process?
Why marketing research cannot prove a hypothesis to be true?
How to use social media to learn more about the research issue?
What quantitative methods can be used to answer the research question?
What qualitative methods can be used to better understand the organization’s problem?
How has social media expanded the means of conducting marketing research?
Why should even non-profit community organizations use marketing research?
What is the difference between quantitative and qualitative research?
What is the difference between pure and applied research?
Why is research considered an integral part of the marketing department’s responsibility without which the company cannot succeed?
=+5. Why does the government play such a large role in regulating business? What would happen if the government didn’t regulate how companies sold their products or manufactured them?
=+4. If you purchased a product that didn’t work, what three steps could you take to try to get your money back from the retailer or the manufacturer?
=+3. How would you know if your electrical company or water company was overcharging you? Where could you go to have your bill checked?
=+2. What type of bad service would it take from your phone company or cable company to lead you to file a complaint with regulators?
=+1. Ask five people you know if they would file a complaint with the EEOC if they felt they were being harassed or discriminated against on the job. What circumstances would force them to file a
=+whether they were approved or not. If some requests were voted down, what were the reasons against the project?
=+4. Attend a meeting of the local zoning commission or planning board and write a 500-word report on the types of properties that went before the council that evening, noting whether there was any
=+property or residential property? See if you can talk to some of the buyers.Who are they, and what was their interest in the property?
=+3. Find out when the local city or county government will hold its next foreclosure auction for properties for which taxes have not been paid. Attend the auction. What types of property were sold?
=+this person have any prior connection to the university?
=+2. Check local real estate records to see if your university has made any Bubble, Bubble, Real Estate is Trouble • 323 acquisitions recently. If you find some, has the university disclosed what
=+of your school. In some counties, these records may be available on the Internet, so look there first. Write down how much the home was purchased for and in which year. Also look for the appraised
=+1. Find the real estate records of the home of one of your professors or the dean
=+scared and take their money out of the company. He even gets the company’s attorney on the phone via conference call, and the attorney makes similar claims. Do you write the story and run it in
=+5. The state insurance department has filed charges against a local insurance company alleging that it doesn’t have enough assets to cover its policies and needs to be placed into regulatory
=+requiring that only its doughnuts be sold at the store’s locations because sales have dropped. The convenience store chain wants to start selling Krispy Kreme doughnuts as well. The file includes
=+4. You’re a reporter for a local newspaper, and you’re checking the courthouse one day for lawsuits that may be potential stories. You find that a convenience store chain is suing a local
=+3. Pretend that you’re shopping in the local Wal-Mart one weekend when you slip on a toy left in an aisle and break your leg. Do you sue the retailer for the pain and suffering caused by your
=+2. If a bankruptcy court district is located near your school, attend a hearing.During the next class session, discuss what you saw and comment on the relationship between judges, creditors, and
=+1. Discuss spending habits in class. Do your fellow students believe that their spending might cause them problems paying debt in the future? How many credit cards do most students have? Do any of
=+ What is the perception among local residents about the differences between the not-for-profit business and the for-profit entity?
=+5. Look for a local hospital or health insurance plan that is not-for-profit. If you can find one, ask yourself whether it competes with another hospital or insurance plan that is a for-profit
=+Do you think that the fundraising used by the organization was effective? Why or why not? What else could the organization have done to raise money?
=+4. Find a nonprofit organization that has spent a large amount of money recently on fundraising and compare its revenues for the last three years. Did the fundraising have any impact on revenue?
=+Some suggestions are the local YMCA, a public television or radio station, the local Salvation Army or Goodwill organization, or the local American Red Cross.
=+Did the organization deny you access to the filing? If so, what reasons did they give?
=+to obtain. Did the organization have the document readily available, or did it take some time for them to find it?
=+3. Go to a local nonprofit organization and ask for a copy of their Form 990. The next day, report to the class whether you received the form and how easy it was
=+the organization and how the expenses were divided among programs, management, and fundraising. Conclude with a statement on the organization’s financial condition at the end of the year.
=+2. Find a Form 990 of a nonprofit organization or a foundation on the Internet.Many groups now post these documents online. Read the filing and, if possible, compare the numbers to the Form 990
=+ Did he think about what his money would be used for? Did anyone consider looking at the financial statements of the organization to see if it was using money properly?
=+1. Go around the class and ask if anyone has ever donated money to a nonprofit organization. If someone did, what made him decide to donate money to that particular entity?
=+If they do, ask them if they know the owner of the company and how often the owner works at the business. If they don’t know the owner, how many hours does the manager or supervisor spend at the
=+4. Ask other students in the class if they have part-time jobs at small businesses.
=+What does this tell you about the economy of the town or city in which you’re living?
=+3. Many small companies rely on college students. Find a handful of these businesses—restaurants, bookstores, bars, copy centers—near your campus and ask them what percentage of their business
=+State’s office and at the county courthouse. Don’t forget to check lawsuits, UCC filings, and federal records. After you’ve collected the information, go show the business owner the
=+2. Take the name of the small business whose owner you interviewed and search for information about the business in public records with the Secretary of
=+revenues and profits, then ask if there’s any financial information that he will disclose, such as an increase in sales or profits.250 • Small in Size, Large for News
=+1. Find a small business owner in your city and conduct an interview. Ask him how he started his business and why. See how much financial information the owner is willing to disclose about the
=+5. Examine the insider buying and selling by a single company’s executives and board members for the past 12 months. Total the number of shares sold by the entire group to the number of shares
=+ Discuss whether a large outside shareholder deserves a seat on the board.
=+determine which shareholders are outside investors, which ones are board members, and which ones are current or former executives. Compare the amount of stock held by board members to the amount of
=+4. Review a list of the top shareholders for a company. Take 30 minutes to
=+3. Examine a company’s board of directors. List the directors who may be considered to have financial ties to the company and those who don’t. Discuss whether the financial connections might
=+in net income and stock price for the same fiscal year. Discuss why there may be a discrepancy between the compensation and the company’s performance.
=+2. Review the executive compensation for a public company. Compare the bonus and salary increase for the CEO and president of the company to the increase
=+1. Review the organizational charts of two different companies. Write a 500-word analysis of why the organizational structures differ, focusing on job titles and who reports to whom, with emphasis
=+6. Read the 10-Q and 10-K filings for a company. List three potential news stories from the narrative information provided in the filing.
=+5. Calculate the profit margin, operating margin, price-to-book ratio and priceto-earnings ratio for a company. Take 10 minutes, and then compare the numbers with a competitor.
=+4. Compare and contrast a company’s analysis of its performance in an earnings news release and in the Form 10-Q for the same time period. Are there issues in the filing that aren’t discussed
=+3. Find the earnings press release and a Form 10-Q for the same company on its website. Compare the financial information disclosed in both. If possible, find a press release that does not include
=+2. Review a cash-flow statement of the same company. Take turns explaining what a line in the cash-flow statement means. Then vote as to whether the cash-flow statement is from a company whose
=+or Wal-Mart that would suffice. Read the 10-Q filing for the company and write a 400-word analysis of its income statement and balance sheet. Then review this analysis in class together.
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