This chapter explains three things that behavioral economists have determined that consumers want: (1) Balance, (2) Some

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This chapter explains three things that behavioral economists have determined that consumers want: 

(1) Balance, 

(2) Some options, but not too many

(3) Fairness. Which of these things leads consumers to spend more money than necessary to purchase a particular good or to win a particular game? Provide two examples, one of them from your own experience.

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Survey Of Economics

ISBN: 9781429259569

1st Edition

Authors: David A. Anderson

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