This chapter explains three things that behavioral economists have determined that consumers want: (1) Balance, (2) Some
Question:
This chapter explains three things that behavioral economists have determined that consumers want:
(1) Balance,
(2) Some options, but not too many
(3) Fairness. Which of these things leads consumers to spend more money than necessary to purchase a particular good or to win a particular game? Provide two examples, one of them from your own experience.
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