What is competitive advantage and why is it important to contemporary organisations?

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Management

ISBN: 9780730329534

6th Asia Pacific Edition

Authors: Schermerhorn, John, Davidson, Paul, Factor, Aharon, Woods, Peter, Simon, Alan, McBarron, Ellen

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Question Posted: Oct 17, 2023 07:46 AM

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What is competitive advantage and why is it important to contemporary organisations?

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Competitive advantage is a term used in the field of business and strategic management to describe the unique strengths and attributes that allow an organization to outperform its competitors It repre...View the full answer

Management

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