A startup using augmented reality (AR) to improve brands’ product visualization was located in a country that was frequently declared a ‘Red Zone’, and therefore the activity was adjusted so that the work could be done from home. The core activity of this startup is based on creativity, ideation, and the ‘extra vibe’

that is sparked through interactions between the teams at work; digitalization is extinguishing this spark, and the competitive advantage of the startup lies in its creativity. Provide three to four suggestions on how to manage this challenge.