Culture, communications and incentives Read the Wall Street Journal article, ‘CEO Broadens Vistas at LG,’ 21 May 2008; URL for this article: http://online.wsj.com/article/SB121130956004907735.html Required:

1. Explain how LG’s CEO, Yong Nam, pushed profit related incentives throughout the global company. Should other international companies repeat this effort? Explain.

2. Could non-profit organisations adopt this approach for ‘cost-consciousness’? Should they? Explain.